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Boase Massimi Pollitt (BMP) was a British advertising agency which traded between 1968 and 2004 before being renamed as DDB London. It was purchased in 1989 by the US marketing services congolmerate Omnicom. Its lineage can be directly traced to today's agency operation Adam & Eve DDB London. ==History== BMP was founded in October 1968 by Martin Boase, Gabe Massimi, Stanley Pollitt and seven other executives who had previously worked at Pritchard Wood. The group struck out on their own after a failed attempt to buy the Pritchard Wood operation from its parent.〔(BMP at the Ad Age Encyclopedia )〕 Massimi left the firm in 1971. Stanley Pollitt is co-credited with inventing the job discipline of account planning at Pritchard Wood. He died following a heart attack in 1979, an event which dealt a blow to the agency's momentum.〔(BMP at the Ad Age Encyclopedia )〕 In 1977, the French advertising holding group Havas of France paid £1.5m for a 50% stake in BMP. It later sold its holding back to BMP. In 1983, BMP floated on the London Stock Exchange valued at £16 million. After a hostile bid by the French company BDDP, BMP was bought in 1989 for £125 million ($200 million) by DDB Worldwide, part of Omnicom Group, the giant American marketing services holding company. In January 2004 the company name was officially changed to DDB London, in line with the DDB network's decision to rebrand agencies it had acquired worldwide. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Boase Massimi Pollitt」の詳細全文を読む スポンサード リンク
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